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Selena Gomez Stars As Pantene’s Newest Ambassador

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By: Jamie Matusow

Editor-in-Chief


Pantene is counting on consumers following its strong, shining star.

P&G’s global-leading hair care brand has named singer and actress Selena Gomez as its inspiring “face.” Pantene’s “Strong Is Beautiful” campaign will debut in August. Gomez will appear in all elements of the brand’s holistic marketing campaign, including TV, print and digital advertising, in-store displays, public relations and social media. 

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